Creating an Engaging "About Us" Page for Your Music School Website
Your "About Us" page is one of the most important pages on your music school website, but it's also one of the most commonly misused.
Many music school websites approach their About page as a formal resumé:
"Established 2010. Our instructors hold degrees from prestigious institutions. We offer instruction in piano, guitar, voice, violin..."
While this information has its place, it doesn't answer the main question visitors have when they land on your About page:
"Is this place going to be good for me (or my child)?"
Understanding what your visitors are really asking will help you create an About page that connects with potential students and builds trust.
What Visitors Are Really Wondering
When someone reads your About page, they're not primarily focused on credentials (though those matter later). They're looking for reassurance about questions like:
Will I feel comfortable here as an adult beginner? (if they're an adult)
Will my shy child feel welcome? (if they're a parent)
Do these teachers genuinely enjoy working with my age group?
What if I've never touched an instrument before?
Can my family take lessons together? (if they're interested in family lessons)
Will this be a stressful experience or an enjoyable one?
Your About page should address these concerns in a conversational, approachable way—like you're having a friendly chat over coffee rather than presenting a formal business document.
How to Structure an Effective About Page
Here's a framework that helps your About page connect with potential students while still conveying your expertise:
1. Start with Your "Why"
Begin with your mission or purpose rather than your founding date. This helps visitors understand what drives you and what makes your approach unique.
Example: "We started this studio because we believe everyone has music inside them. Whether you're 5 or 75, you just need someone patient enough to help you find it."
2. Share Your Teaching Philosophy in Plain Language
Instead of leading with formal credentials, explain your approach to teaching in everyday language that helps visitors understand how you work with students.
Example: "Some students need encouragement. Some need structure. Some adults are nervous about learning alongside kids (we offer adult-only class times!). Some families want to learn together. We understand that every student is different, and we adapt our teaching to meet individual needs."
3. Introduce Your Teachers as Real People
Include photos, genuine smiles, and personal details that help visitors connect with your teachers as individuals. Highlight their experience with different age groups and teaching styles.
Example: "Sarah has a natural gift for teaching kids who say they 'hate practicing' while also helping adult students overcome 'I'm too old for this' concerns. Her approach: 'You're never too old to start something new.'"
4. Include Your Credentials
After establishing the personal connection, add your professional qualifications to reinforce trust and expertise.
Example: "Our teachers have studied at respected institutions, performed professionally, and have been teaching students of all ages for many years. But what we're most proud of? The relationships we build and the progress our students make."
5. Paint a Picture of Student Success
Help visitors visualize what success looks like for different types of students in your studio.
Example: "Our youngest students typically play their first song within a month. Our adult beginners are often surprised by how quickly they progress. Our family groups love performing together at recitals. Every student's journey is unique, and we celebrate each milestone."
6. End with a Warm Invitation
Close your About page by inviting visitors to take the next step in a welcoming, low-pressure way.
Example: "Want to see if we're the right fit? We'd love to meet you. Come visit our studio and try an instrument. Whether you're 8 or 80, whether it's for yourself, your child, or your whole family—there's no pressure, just possibility."
Your Next Steps
Take a moment to review your current About page:
Read it out loud. Does it sound like a conversation with a friend, or does it read like a formal business document?
Check if it addresses the concerns potential students actually have, not just the information you think they should know.
Ensure it speaks clearly to the specific types of students you serve: parents looking for their children, adults considering lessons for themselves, and families interested in learning together.
If your About page feels too generic or doesn't clearly communicate who you serve best, consider rewriting it to be more specific about your ideal students and what makes your teaching approach right for them.
The Purpose of Your About Page
Remember: your About page isn't really about you—it's about helping visitors answer the question, "Yes, these are my people."
When potential students read your About page and feel understood, welcomed, and confident that you'll meet their needs, you've created an effective page that serves your business well.
