Your "About Us" page is one of the most important pages on your music school website, but it's also one of the most commonly misused.

I'll never forget what a music professor said to me at a networking event in college:

"You'll have to fake it to make it in the music industry."

And something about it didn’t sit right with me.

If you’re an independent musician trying to grow your audience and rack up more plays and views on platforms like Spotify, Apple Music, YouTube, or Tidal, your website might be one of your most underused tools.

In today’s music world, having a strong digital presence isn’t optional; it’s essential. While record label backing still holds weight, it’s unsigned artists who often have the most to gain from building their own online home.