Honestly, before I get into this, sometimes it isn't.

A custom website is a real investment, and I'd rather you spend it well than spend it because a sales page told you to. So let's talk plainly about when a custom website is worth it for a music studio, and when it isn't yet.

I'll never forget what a music professor said to me at a networking event in college:

"You'll have to fake it to make it in the music industry."

And something about it didn’t sit right with me.