Hypebot X Amy Hang: How Musicians Leave Money on Their Own Websites
Most musicians pour everything into their craft – the writing, recording, performing – and then treat their website as an afterthought. A place to exist online, rather than a tool that actively works for their career.
However, here's what I've observed working with musicians and music business professionals: the ones who build sustainable careers understand that their website is the only piece of their music business they truly own and control. Unlike their Instagram following, Spotify profile, or TikTok presence, their website doesn't disappear overnight when an algorithm changes.
I recently wrote about this for Hypebot, a music industry publication read by more than 30,000 music industry professionals, covering:
Why most musician websites aren't doing much for their careers (even when they look great)
How to build a direct relationship with your audience without relying on platforms
How to make it easy for fans to support you financially
How to capture opportunities from music supervisors, festival organizers, and brands
Whether you work with musicians, teach music, or run a music business, the core principle applies across the board: a website that doesn't give visitors a clear next step is a missed opportunity.
If this resonates with where you are in your business right now, I'd love to hear from you. Fill out my contact form and let's talk about how your website can work harder for you.
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