Add Writing to Your Marketing Strategy (for Busy Music Entrepreneurs)

You know you should be writing more. Blog posts, newsletters, social media updates, all of it.

You know it would help your business. You know your competitors are doing it. You know it's "good marketing."

But every time you sit down to write, one or more of the following happens:

1. You stare at a blank page for 20 minutes and give up.

2. Maybe you write two sentences, hate them, and delete everything.

3. Get pulled into an actual business task and forget about it entirely.

4. You pass it over to your teenage niece, who adds emojis as periods.

Sound familiar? If you're a busy entrepreneur, writing probably feels like just one more thing on an already impossible to-do list.

What I want you to know is writing doesn't have to be scary, and you don't need huge blocks of time to make it work.

Why Writing Feels So Hard

Let's be honest about what's really going on.

You don't have time. Between client work, admin tasks, managing your business, and trying to have some semblance of a life, when exactly are you supposed to write?

You don't like writing. Some people do. You're not one of them. Writing feels awkward, slow, and frustrating. You're better at teaching how to play the piano than writing how you do it.

You're a perfectionist. If you're going to put something out there with your name on it, it better be good. So you tinker, revise, and second-guess until you run out of steam.

You don't know what to say. Sure, you're an expert in your field. But turning that expertise into words that other people want to read? That's a different skill entirely.

All of this is real, and all of it makes writing feel impossible.

But here's the thing: marketing your business requires showing up consistently, and writing is one of the most effective ways to do that.

So what do we do?

Reframe What "Writing for Your Business" Means

First, let's kill the idea that you need to write perfectly polished, publication-ready content every time.

You don't.

You need to show up consistently. That's it. Consistency beats perfection every single time.

A decent blog post published monthly will do more for your business than the "perfect" post you're still working on six months from now.

For busy music entrepreneurs, this is actually good news. You don't need to become a professional writer. You just need to get your ideas out there regularly enough that people remember you exist.

Start Stupidly Small

The biggest mistake I see? Trying to do too much at once.

"I'm going to write a blog post every week, send a newsletter twice a month, do a socials page update, and post on LinkedIn daily!"

Cool. How long did that last? Two weeks?

Instead, start with one manageable, sustainable thing.

Maybe that's one blog post a month. Maybe that's one newsletter every two weeks. Maybe that's one LinkedIn post a week. Perhaps a social media update every other day?

Pick the one channel where your potential clients actually are. Commit to showing up there regularly. 

Do that for three months before you add anything else.

Consistency matters more than frequency. Better to publish once a month for a year than four times a month for two months and then ghost your audience.

Make It Easier on Yourself

Writing doesn't have to start with staring at a blank page.

Talk it out first. Voice memo yourself explaining the concept. Or explain it to a friend. Then transcribe that and clean it up. Speaking is easier than writing for most people.

Keep a running list. When a client asks you a question, add it to your notes. When you notice a pattern in your industry, jot it down. When you have a random thought about your work, write it down in your notes. Now you always have something to write about.

Use templates. "Here's a problem my clients face. Here's why it happens. Here's what to do about it." There. That's a blog post structure. Plug in different topics, and you've got months of content.

Batch your writing. If you don't have time to write every week, set aside two hours once a month and write everything at once. Four blog posts in one sitting is way easier than trying to find time four separate times. Write the way you work.

Lower your standards. Seriously, published and imperfect beats perfect and invisible.

What "Consistency" Actually Looks Like

Let me show you what this looks like in practice:

Version 1 (Minimal): One blog post per month. That's it. Twelve posts a year. That's twelve more opportunities for potential clients to find you than if you published nothing.

Version 2 (Moderate): One blog post per month + one newsletter per month. You can simply use the blog post as your newsletter content. Write once, publish twice.

Version 3 (Ambitious but still doable): One blog post per month + two newsletters per month + weekly LinkedIn posts. The LinkedIn posts can be short takes on the same themes you cover in your blog. Recycle your ideas across platforms.

Notice what's not on this list? Daily anything. You're running a business. You don't need to be a full-time content creator.

The Compound Effect of Showing Up

Here's what happens when you commit to even minimal consistency:

Month 1-3: You're building the habit. It still feels hard. Results are minimal. But you're creating a foundation.

Month 4-6: You're getting better at it. You have some published content now. Maybe a potential client mentions they read your blog. You're starting to see that this might actually work.

Month 7-12: You have a real body of work. Search engines are finding your content. People are discovering you through your writing. Potential clients are reading your stuff before they ever reach out, which means your sales conversations are easier because they already trust you.

For busy entrepreneurs, this is the dream: marketing that works while you're doing your actual job.

When You Really, Truly Don't Have Time

Sometimes "I don't have time" isn't an excuse. It's just reality. I've been there too.

You're maxed out. Client work is overflowing. You can't add one more thing without something else slipping.

That's exactly why this service exists.

Once your website is live, we talk next steps. You share what's happening in your business, what your clients keep asking, what you've been thinking about. I take all of that and turn it into content that actually sounds like you.

You stay focused on the work only you can do. Getting help isn't giving up. It's being strategic about your time and energy.

Get an inside look at what our Content Writing service includes: https://amyhangin.studio/content-writing