case study
case study
From an unorganized layout to a more user-friendly experience.
*Check out the website for true animation
A creative collaboration.
Syncopate Creative provides consulting for Professional Services Firms.
Industry:
Consulting
Coaching
Services Provided:
Website Design & Development
Digital Marketing
Website Built With:
Squarespace
HTML
CSS
The Project Goal
Collaborating with Syncopate Creative was a dream.
The creative consultancy firm needed a cleaner layout with more interactive elements, so the website wasn’t static. Just like they say,
“Choose different. BANISH BORING!”
The website design needed more personality and creativity, and it also needed to ensure that the mission and services were shining through.
Click image to expand.
The Process
Having a background in Music Business and Digital Media, I was able to quickly connect and understand the needs of what Steve, the President and Co-Founder of Syncopate Creative, was looking for.
I edited the layout to have balanced white spacing, created new cohesive pages to match the branding, and designed the sections to optimize the appearance, readability, and usability of the content.
The most advanced, interactive, and creative page is the Our Services page with a custom-coded in-page menu feature. This simple yet achieving feature gives users an easy directory of resources for each of the creative consulting firm’s services.
It was a fun redesign as Steve and I communicated well and shared ideas on how to enhance his website and digital presence.
Each of Syncopate Creative’s services has a designated webpage with further information and resources to learn more about the service.
The Results
Syncopate Creative was presented with a clean website that matches its brand design and can be proudly shared with its clients and investors. The website acts as the firm’s information brochure, with clear call-to-actions (CTAs).
The updated website is responsive to different device sizes. The layout holds content in each section that flows perfectly for prospective clients who visit the website for details.
The Happy Client’s Testimonial
Amy Hang is terrific! Very smart and extremely responsive. And just, well ... nice. I've worked with other website developers and they didn't quite understand what I was looking for. Amy captured my intention with the site, and patiently worked with me in building what I envisioned. My first site with Amy was for my consulting firm where I and my team work with professional services firms. Our new project together is building my website as a professional drummer and percussionist. I've recommended Amy for my consulting clients and am happy to recommend her fully.
-Steve, Syncopate Creative