case study
case study
STEPH (the Band)
From slow and steady to making a dent in the pop-rock scene.
A music lover’s dream.
STEPH (the Band) is a pop-rock band based in Washington, D.C.
Industry:
Music
Services Provided:
Website Design & Development
Digital Marketing
Website Built With:
Squarespace
HTML
CSS
The Project Goal
Stephania Natasha, the lead singer of STEPH, reached out to me about redesigning her band’s website, which needed to be updated for their new album concept.
They needed a digital home to send their fans to, especially new fans, to warmly welcome them into their world.
On the design side, the website needed to look more dynamic and fun to match the boldness of their newly promoted self-titled album, “STEPH“. On the technical side, certain keywords needed to be added to improve the SEO.
The Process
With the new photos and content from their album, I updated their About page with their bio because, as a rising band, creating a personal brand and connection with the fans brings more attention to who they are.
Third-party features such as Spotify and YouTube videos were integrated. Social media links and an updated Shop page were also necessary to help digitally promote and market the artist and their work.
Click image to expand.
The Results
STEPH’s fans and music producers could see all of STEPH’s musical work and get to know the band more personally. The website was colorful and better suited to the album artwork and concept. The sections were laid out to fulfil the user journey of learning about the artist, being interested in the music, and purchasing or interacting with the band’s music.